As a strategic communications lead, I spearhead the full lifecycle of high-impact, national public awareness campaigns from concept to launch. I develop comprehensive communications plans, craft written press materials, and oversee the creative production of visual and video assets. I also design targeted media and social media toolkits to support the strategic rollout of campaign content. Each initiative is designed to maximize reach, generate broad media coverage, increase community engagement, and help prevent further victimization. After launch, I provide detailed data-driven reports to analyze audience trends, measure impact, and inform future campaign strategy.
National Public Affairs Campaign
· Video: Operation Restore Justice
· Electronic Press Kit (interview for media & graphic)
Additional products: communications plan, field resource kit, social media toolkit, and static graphic
The campaign generated hundreds of print, digital, and broadcast publications, including amplification on major news networks. Coordination with bureau field offices across all 50 states further amplified community-centered success stories and the visibility of multimedia products crafted for the campaign on local news and social media platforms.
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· Video: Ten Facts About the Ten Most Wanted
· Video: Who are the most notorious FBI fugitives?
· Electronic Press Kit (b-roll and graphics for media)
Additional products: communications plan, field resource kit, social media toolkit, commemorative logo, and ‘Ten Most Wanted Fugitives’ posters.
The campaign exceeded internal outreach goals and is credited with playing a pivotal role in the swift capture of one of the ‘Ten Most Wanted Fugitives’ just days after campaign launch. Once again, this campaign generated significant local and national media attention as products were amplified across television, print, and digital platforms.
· Electronic Press Kit (interview for media)
Additional products: communications plan, field resource kit, social media toolkit, static graphic
This impactful campaign expanded upon a 2024 initiative that focused on fraud and scam prevention efforts. Specifically, campaign efforts were designed to warn communities about cryptocurrency investment scams. Campaign media strategy efforts successfully focused largely on local news outlets and community outreach. Additionally, a media background call was held to expand amplification.
· PSA: Financial sextortion is a crime (video)
Additional products: communications plan, field resource kit, social media toolkit, static graphic
This campaign was a key component of a year-long effort to raise awareness of financial sextortion on the local and national level.
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